When we realized this was a growing trend in internet marketing we felt it was our duty to not only shine a spot light on these tactics but if we were going to begin implementing this crucial marketing strategy we needed to find the best 3rd party review software company focused on providing consumers with the most accurate level of REAL consumer reviews. This is why Nutrex Research made the choice to partner up with PowerReviews®. We explored many different products but the PowerReviews® software integration is the most accurate and complete service with consumer friendly features which validate different levels of consumer reviews. What we found very intriguing was its ability to quantify the reviewer and let other interested consumers know if they were reading a review from a customer who had actually tried the product they are interested in or someone just posting a review. There are 4 levels of reviews...3 with badges: 1st "Verified Buyers"–consumers who actually purchased the product through and used the product and posted a review after their use; 2nd "Verified Reviewer"–consumers who may have purchased through 3rd party vendors such as The Vitamin Shoppe, GNC or many of the independent retailers and online retailers nationwide and provided their email address as confirmation it's not some type of automated system posting random reviews; 3rd would be the least common "Staff Review". This would be a review posted by a staff member maybe in the event of a new product launch during beta testing. Last would be reviews that do not contain a badge. This is where the consumer chose to write a review but decided not to provide an email address to substantiate the review. This doesn't necessarily mean the review is fraudulent. It could be that the reviewer was concerned that providing a email address would add them to another list of *SPAM* emails. When examining reviews not only on but also on other websites like; , , , and , we encourage each and every consumer to read as many of the reviews as possible to make an educated decision. Be sure to question whether or not these sites are using any type of 3rd party review validation software (like PowerReviews) and trust only those companies that encourage honest and accurate feedback from consumers who have firsthand experience with products. If you still find yourself unsure after investigating many reviews, we encourage you to visit our Facebook page and inquire about consumer feedback on a product you're interested in. You'll find social networking fan pages can be the perfect place to get real time unbiased info both positive and negative which should help make your buying decision easy.
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