Tip #4: Call when you are most likely to connect with the ideal people – In his book The 4-Hour Workweek , author Tim Ferriss talks about the best time to make cold calls. One of the biggest obstacles Ferriss originally ran into when making cold calls was that he was being blocked by the receptionists or "gatekeepers." He avoided them by calling between 7:30 . and 8:30 . (before the gatekeeper arrives) and between 5 . and 6 . at night (after the gatekeeper leaves). Ferriss says he got twice as much done in 1/8th the time. In his book The Well-Fed Writer , Peter Bowerman recommends calling Tuesday, Wednesday, and Thursday. He says Monday is usually "back on track" day for people, and Friday, while still potentially good, there may be less people around.
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